What Is Text Marketing?

Imagine sending a promotion to all your clients on their phone and having nearly all of them read it within 1 hour.  In its simplest form there it is!  Now there are many other things you can do, but this one aspect is incredibly powerful. There are three basic aspects to text marketing; Promote, People Act, Bring Them Back!  This simple formula works wonders and is forever changing how smart companies communicate, drive behavior, and increase spend from their customers. 

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Why Use Text Marketing?

Simple – it WORKS!  Text marketing gets your message in front of your prospects FAST and it gets amazing RESULTS!   Here a few key numbers to consider; 90% of Americans own a cell phone, 95% can receive text messages, 4 Billion texts are sent and received daily.  Text marketing has a 95% read rate within 60 minutes and averages a 20% response rate on many promotions.  Regardless of age, gender, race or economic status, text messaging is the most effective communication method  to get your message in front of the masses.

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Who's Using Text Marketing?

Companies from nearly every industry have found ways to utilize text marketing to attract, interact and retain customers.  Whether you’re focused on consumers or other businesses, there are many ways to leverage the power of text messaging. Click on the link below to find a examples for different industries.

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Text Wins Hands Down

The choice is clear but don't take our word for it.  Look a the numbers and decide for yourself. 

Email

  • 37% - the # people actively emailing
  • 4 - avg # of email accounts per person
  • 20% read rate on email promotions
  • 6% response rate

Text

  • 91% of US population actively text
  • 2.5x as many people text as email
  • 92% won't leave home without  cell
  • 95% read their text within 15 minutes
  • 20% response rate on many campaigns

The numbers are clear.  If you want to get your message read and get people to respond, then you need text message marketing.  If you're not building your mobile database then you are falling behind.  But it's not too late.  We can craft a strategy to help you build quickly.  Call today. 

Our system supports all major carriers as well as the smaller 
companies because we use a blended short code & long code delivery system
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